Eddie Hearn’s reasons behind ditching Sky for record-breaking DAZN deal

Eddie Hearn is closing in on a five-year deal worth more than £100m with streaming giant DAZN.

The Matchroom chief is ending his exclusive partnership with Sky when his contract expires and will instead ink a five-year deal worth more than £100m with streaming giant DAZN.

But WBA, IBF and WBO heavyweight champion Anthony Joshua and Dillian Whyte are not part of the deal and can negotiate their own contract with Sky if they wish to stay with the broadcaster.

Hearn will begin promoting events with DAZN in the UK in July, having already staged events for the channel in the US, Italy, Spain, Mexico and Uzbekistan.

Most of Matchroom’s British fighters, including Katie Taylor, Conor Benn and Callum Smith will now be added to DAZN’s schedule.

Hearn will stage two final fights on Sky before his deal with DAZN begins on 1 July, with the promoter previously labelling the channel as the “future of boxing”.

The Athletic report that there are two key reasons behind Hearn’s decision to leave Sky and link up with DAZN.

Those reasons are claimed to be “money and a sturdy relationship”, with Hearn having first signed up with DAZN in 2018.

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That gave him a sizeable amount of money to spent in the US market, with the Essex-based promoter expected to eventually sign exclusive terms with the channel in the UK.

The expiration of his contract with Sky provided the perfect opportunity for that move to take place, with Hearn’s UK budget reported to be significantly increased as a result.

Hearn’s relationship with DAZN also makes this move unsurprising to those who follow boxing closely.

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