McGregor vs Poirier PPV numbers show the Notorious is still UFC money-maker

Conor McGregor’s recent trilogy bout against Dustin Poirier demonstrated once again that the Notorious is the biggest draw in UFC history.

McGregor faced long-time rival Dustin Poirier in the main-event bout at UFC 264.

After a heated build-up to the trilogy contest, many fans were expecting the bout to be a potential fight of the year contender, with McGregor claiming he would make Poirier “pay with his life.”

Instead, Poirier dominated the opening round, landing the heavier shots on the feet as well as some brutal ground-and-pound after McGregor attempted an ill-fated submission. Two of the bouts’ judges scored the round 10-8 for the Diamond.

The contest would then go from bad to worse for the Irishman. In the final moments of the first round, McGregor fired a one-two combination. After missing with his left hand, he fell backwards, and his ankle appeared to snap.

The former UFC two-weight world champion collapsed on the canvas and Poirier jumped on top to land even more ground-and-pound.

The round ended just seconds after the injury and the UFC’s doctor told referee Herb Dean that McGregor was not fit to continue fighting, meaning Poirier was victorious via doctor’s stoppage.

Were you impressed by Dustin Poirier's performance at UFC 246? Let us know in the comments section below.

Despite the slightly underwhelming conclusion to the bout, UFC 246 proved to be an enormous money-maker for the promotion.

, the attendance at the event was just over 20,000 with a total gate revenue of nearly $17m (£12m).

Meanwhile, according to the

, the event did just under 1.8m global pay-per-view buys, with over 1.3m coming from North America. With McGregor receiving a significant cut from pay-per-view sales, the enormous amount he is set to make will surely soften the blow after the Irishman was defeated by the Diamond once again.

, one of the leading MMA business reporters, claimed that between pay-per-view sales, gate revenue, and other sources of income, the UFC made somewhere in the region of $100m (£72m) from the event.

Given that enormous figure, it’s no wonder that Dana White is desperate to book another clash between McGregor and Poirier, with the UFC president claiming, “you always have that rematch.”

"It sucks, it's brutal and it's not the way you want to see fights end," White said. "Dustin Poirier will fight for the title and when Conor is healed and ready to go, we'll do the rematch."

"Listen, the fight didn't get finished," White said. "You can't have a fight finish that way. We'll see how this whole thing plays out. Who knows how long Conor is out. Poirier will do his thing until Conor is ready."

"Listen, the rematch is there. You've got the rematch with him and the rematch with Diaz. To say, definitively? I can't say that right here and now. But you always have that rematch."

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