Sky Sports planning for life without Eddie Hearn as boxing promoter joins DAZN

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Sky Sports are putting plans for boxing in place for life after Matchroom and Eddie Hearn.

The broadcaster will stay committed to the sport despite Hearn ending his 10-year exclusive deal to team up with DAZN on Thursday.

Sky Sports have been plotting their next step for a number of weeks after it became clear they would not be renewing with Matchroom on boxing.

They have been inundated with interest from other promoters but it is understood they won't be signing up to any exclusive agreements like their previous Matchroom one.

Instead, the channel is planning to bring in at least three new figures to assist with putting on shows.

Three who are expected to be involved in some way are ex-Matchroom stalwart John Wischhusen, the UFC's former Vice President and General Manager of Europe, Middle East and Africa James Elliott and Ultimate Boxxer founder Ben Shalom.

Wischhusen is a popular figure in boxing having been previously head of boxing at Matchroom Sport before he left after more than two decades with the company to join ITV's return to the sport in 2016.

His role could be as a consultant for Sky's next moves.

Elliott has been recently working as Head of Sports Media at Evolution Media Capital and the agency may have some involvement in financial aspects of any deals.

Shalom set up Ultimate Boxxer back in 2017.

The hybrid even brought together a quick-fire professional tournament completed in one night between contenders alongside music acts.

It has been seen as a success and has been broadcast on BT Sport and ITV 4 in the past.

Shalom could act as the promoter for Sky Sports as he is licensed by the British Boxing Board of Control but he may work as an event co-ordinator, helping to bring in other promoters and events.

They are expected to work with various promoters, managers and fighters rather than pen any exclusive deal again.

Dillian Whyte could box on the channel this summer as he has not joined Hearn at DAZN.

Unified heavyweight champion Anthony Joshua has one fight left on his current Sky Sports contract and is currently open to extending his deal.

Joshua will face either Oleksandr Usyk or Whyte in that final bout on Sky Sports Box Office before negotiating new terms with the broadcaster or going to DAZN.

AJ will extend his Matchroom contract either way, though.

Sky will remain open to working with various established promoters on either side of the Atlantic as they will look to bring in big fights for their subscribers as well as stage events in the UK.

  • Boxing
  • Eddie Hearn
  • Anthony Joshua
  • ITV
  • Fire

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