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The European Tour has announced it will rebrand as the DP World Tour ahead of the 2022 campaign, with total season prize fund being increased to over £147million.
The rebrand marks the Tour’s landmark 50th anniversary, and brings to an end the historic European Tour era that began back in 1972.
DP World has shared a partnership with the Tour since 2009, and earned the naming rights of the event’s signature season-ending tournament at the Earth Course in Dubai in 2012.
The rebrand is not only set to revolutionise golf in Europe, but across the world as the season will consist of 47 events being held in 27 different countries across the globe.
All DP Tour-sanctioned events will have their prize funds boosted to a minimum of £1.5 million, whilst the season finale in Dubai will be increased to £7.4 million for the 2022 tournament.
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The increased funding sees a monumental rise in the Tour’s available prize pool, with the funds available to players in next season’s campaign double that of what was available in the 2020 season.
As a result, excluding the majors and World Golf Championship events the money on offer in 2020 stood at £52 million, however the new investment will now see that rise to north of £104million from next season.
Following the announcement, European Tour Chief Executive Keith Pelley expressed his excitement for the rebrand, in what he believes to be a ‘new era for global golf’.
Pelley said: “Today’s announcement is undoubtedly a momentous one in the proud history of our Tour.
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“The launch of the DP World Tour in 2022, coinciding with both of our 50th anniversaries, will herald a new era in global golf, and crucially it will benefit everybody involved.
“All our players, caddies, fans and partners, as well as making an important contribution to wider society.”
The history-making deal will see the European Tour expand further out from it’s home-continent base, with events set to be held across the United Arab Emirates, Japan and South Africa just to name a few.
Pelley went on to reveal that he believes the rebranding is an appropriate name for the ever-expanding, now global Tour.
He added: “The entire ecosystem of our Tour will be strengthened because of this hugely significant deal, and that was essential to us and to DP World, who have been an incredible supporter of our Tour as well as golf more widely, from grassroots through to the elite professional game.
“The DP World Tour is, therefore, a natural evolution of our decade-long partnership, and the presence of ‘World’ in our new title better reflects our global reach.”
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