Amazon's broadcasting first with ameras placed INSIDE posts

Amazon primed for broadcasting first during Autumn Nations Cup with cameras placed INSIDE posts at Twickenham

  • England’s Autumn Nations Cup matches will feature a world broadcasting first
  • Cameras will be installed in the posts at Twickenham to bring TV viewers closer
  • The PostCam technology has been made by rights-holders Amazon Prime Video
  • The innovative PostCam has eight cameras in total, with two 3G mini-cams 

England’s Autumn Nations Cup matches will feature a world broadcasting first with cameras to be installed in the posts at Twickenham to bring TV viewers closer to the action.

The innovative PostCAM technology has been developed by rights-holders Amazon Prime Video and it will be in place at Twickenham for all of England’s home games, starting with Saturday’s opener against Georgia, as well being transferred to the Parc y Scarlets Stadium in Llanelli for the visit of Eddie Jones’s side to Wales in a fortnight.

PostCam comprises eight cameras in total, with two 3G mini-cams placed at the in-goal side of each post just below the crossbar.

England’s Autumn Nations Cup matches will feature a world broadcasting first with PostCam

It has been designed to give fans insight into the attacking lines run and defensive effort required on the edge of the try line in the heat of Test rugby.

The PostCam footage will be made available to the Television Match Official (TMO) to assist with reviewing any controversial decisions, and there will be microphones in the posts enabling viewers to eavesdrop on the players’ tactical planning.

Amazon will launch the new technology at England’s opening game against Georgia, the third game of the new tournament which begins with Wales’s visit to Ireland on Friday evening.

Cameras are to be installed in the posts at Twickenham to bring TV viewers closer to the action

Gabby Logan will present the coverage, with Dylan Hartley, Jamie Roberts and Bryan Habana

Due to the cost of the equipment and the fact only one set of cameras has been produced, PostCam will stay at Twickenham for the duration of the competition, other than England’s Group A clash on November 28.

The Nations Cup is Amazon’s first foray into rugby with the internet giants having secured exclusive live coverage of 13 of the 16 matches, the exceptions being Ireland’s games, which will be broadcast on Channel 4 due to a pre-existing deal. 

Amazon will give viewers the option of fake crowd noise, and will provide access to highlights and full-match replays on demand.

Gabby Logan will present Amazon’s coverage, with Dylan Hartley, Jamie Roberts and Bryan Habana providing the punditry.

Sam Warburton and Rory Best have been signed up as pundits for Channel 4.




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