Nearly half of football fans will shun going to the pub for World Cup

Sven-Göran Eriksson surprises football fans for watch party

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A third (33 percent) who plan to watch the game at home are doing so because it’s cheaper than the boozer.

And 43 percent of those planning to stay at home intend to invite friends and family over to watch the games.

More than a quarter (28 percent) simply don’t want to leave the comfort of their own home, while 14 percent said it’s too cold outside.

Being able to rewind the game at crucial moments (16 percent), and pubs being too rowdy (24 percent), were also cited as reasons people may stay in.

In fact, almost a fifth (18 percent) felt they had a better set-up at their home to watch football than visiting the local pub.

And three-quarters (74 percent) of the adults who plan to watch matches at home want to improve their home viewing experience – including buying a new TV (11 percent) and sound system (11 percent).

The study was commissioned by Toshiba TV, as the brand decided to surprise unknowing sports fan, Jack Moore, with a visit from former England manager Sven-Göran Eriksson, who gave a unique insight into his greatest England moments.

Jack, who lives in east London, was nominated by friends as the ultimate fan of the Swedish manager, who popped round to take in some footie and share his expertise.

Bart Kuijten, commercial director at Toshiba TV, said: “This winter football season will be like no other.

“We’ve become accustomed to packed fan parks and pub beer gardens during summer tournaments – but with colder days and darker nights, we can see fans choosing to plan watch parties at home instead.

“With a feast of international football on offer, fans are upgrading their TVs, installing smart doorbells to greet their friends, and even buying new furniture to make everyone comfortable.

“The football watch party is going to be the way to watch in the lead up to a Christmas final.”

The research also found almost one in five of those staying at home for games will do so because they’re less likely to have their view of the TV blocked than they would in a crowded pub.

And more than one in ten know they won’t be available at the exact time of kick-off, so they’re able to watch games on catch-up at their leisure.

It also emerged stocking up on snacks, listening to football podcasts to improve their knowledge, and covering their home in flags, are among other ways viewers want to improve their experience.

On top of this, fans will subscribe to sports channels, buy a personalised football t-shirt, and download Spotify playlists.

The electronics maker also created a quiz so you can find out what kind of football fan you are.

The study, conducted via OnePoll, also found a quarter (24 percent) of those eagerly anticipating watching the matches expect to watch all 64 games – while 49 percent plan to view more than half.

One in five hopeful fans are rooting for England to take home the trophy this year, while Brazil (eight percent), France (six percent), and Germany (six percent) are also at the top of footie enthusiasts prediction list.

Bart Kuijten, from Toshiba, added: “Our watch party with Sven was a great occasion for our lucky football fans.

“While a home visit from an international manager is a once in a lifetime experience, all football fans can make this tournament a special one from home.”

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