Norwich City manager Daniel Farke is now the not-so-proud owner of an unwanted English football record.
The Canaries have endured a torrid start to life back in the Premier League following promotion from the Championship last season.
Saturday's 3-1 reverse at home to Watford was their fifth defeat on the spin this term and their 15th in a row in the top-flight, spread across their two most recent spells in the division.
In losing to the Hornets, Farke became the first manager to lose 15 consecutive matches in the English top-flight – a new record and not one that any manager wants on their CV.
Of more pressing concern to the 44-year-old German will be Norwich's position in the table.
Farke's side are anchored to the bottom of the Premier League without a point after their opening five matches.
Defeats to Liverpool, Manchester City, Leicester and Arsenal can be excused.
But this latest capitulation against a side who came up with the Canaries from the Championship less than five months ago will hurt.
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Senegalese superstar Ismaila Sarr was the difference at Carrow Road, scoring twice after half-time to hand Watford their second win of the season.
Emmanuel Dennis opened the scoring for the visitors but Teemu Pukki hit back when he ran on to a ball over the top from Mathias Normann before slamming past Ben Foster.
That's how things stayed until 18 minutes into the second half when Sarr slammed home Josh King's cut-back.
He doubled his tally and put the game beyond doubt when he tucked home a rebound after King's initial effort was saved by Tim Krul.
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After the match, Farke was left ruing costly mistakes made by his side as a good chance to pick up three points went begging.
He told BBC Sport: "It was a tight game, there was 50/50 possession. We should have defended the cutback a bit more.
"If you provide mistakes in this level, you will get punished.
"We've conceded too many goals, there was too many mistake, we had the better chances to lead.
"We have got to be self-critical, we can't give goals away. The first point is to be self-critical in order to improve."
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