Premier League clubs won’t be taking part in No Home Kit campaign by Shelter

Premier League clubs are unable to take part in homelessness charity Shelter’s #NoHomeKit campaign, which asks football clubs to wear their alternate strips to raise awareness for rough sleeping and unsafe housing, due to existing kit rules.

The charity initiative is asking teams across the country to wear either their away or third kits, including those playing at home, on Boxing Day and December 27.

However, top flight clubs in England will not be taking part.

Premier League rule M22.1 states the “first priority” is that the outfield players of the home club shall wear their home strip, and it was decided not to breach it.

Why aren’t Premier League clubs taking part?

Shelter sent a detailed presentation to top-flight clubs due to play at home on December 26, which included the proposal that players would then sign their unused first strips and auction them off to raise funds.

However, the Premier League have stated that its clubs cannot take part in the scheme due to current rules regarding home kits.

A Premier League spokesperson said: "The Premier League receives a large number of requests from charities every season however we aren't able to support all centrally.

"Clubs are entitled to support charitable causes, and we encourage clubs to do so, provided it is in compliance with Premier League rules."

We're proud to support Shelter's #NoHomeKit campaign

Reach PLC is an official media partner for Shelter's #NoHomeKit campaign.

We are proud to be supporting the homeless charity in their fight to tackle

On Boxing Day this year, football clubs and fans are asked to swap their home shirt for their away or third kit in aid of people who don’t have a safe place to call home.

We want as many teams, players and fans as possible to join the #NoHomeKit campaign and work with Shelter to help people dealing with homelessness and unsafe housing this winter.

By joining the campaign you’ll be helping raise awareness of the housing emergency and raising vital funds to help us fight it.

You can also donate to the cause here.

What has been said about that ruling?

Gary Neville has fired criticism at the Premier League over its decision, airing his displeasure at the news on Twitter.

He said: “Imagine refusing a request to raise money and awareness for homelessness. A Johnson like u-turn on its way if the clubs push hard!”

Other critics have also called the decision into question, highlighting how the Premier League gave special dispensation for Cristiano Ronaldo to inherit the number seven shirt from Edinson Cavani at Manchester United earlier this season despite rules stating that players must wear the same number while still at the same club.

Which clubs in England are taking part?

The EFL has no issue with its members participating with several clubs already pledging to wear their away kits at home this festive season.

The National League has also stated it will take part in Shelter's campaign.

Shelter has urged all teams to take part in the initiative this festive season.

The charity’s director of campaigns, Osama Bhutta, said: “We want as many teams, players and fans as possible to join #NoHomeKit and work with us to help those experiencing the harsh realities of homelessness this winter.

“Everyone involved in #NoHomeKit can do something special by bringing the entire football community together to fight the housing emergency.”

Shelter, which provides services to help those who are homeless and in unsafe housing, said that 180,000 households have lost their homes since the start of the pandemic.

Of every £1 that is raised for the charity, 79p is spent directly on helping people through advice, support and campaigning while the other 21p is spent on further fundraising.

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