England fans are revelling in the Three Lions’ summer of success at Euro 2020, so much so that one of Britain’s leading retailers is ‘struggling’ to keep up with the demand for beer and other staples.
Gareth Southgate has led the nation to the semi-finals of this summer’s European Championship, and victory over Denmark at Wembley on Wednesday would see England reach the tournament’s final for the first time.
And fans have been eager to watch from their homes despite lockdown measures easing across most of the United Kingdom, with Sainsbury’s scrambling to keep their shelves stocked.
The Guardian reported the supermarket sold on average 17 packs of beer per second on Saturday (July 3), the same day England thrashed Ukraine 4-0 to reach the Euro semis for the first time since 1996.
Southgate’s men have looked mightily impressive and are still yet to concede a goal after five outings at Euro 2020, though they have been fortunate to play all but one of their games at Wembley.
That being said, the 4-0 demolition of Andriy Shevchenko’s Ukraine was played at the Stadio Olimpico, serving as evidence England are similarly capable even without home advantage.
Harry Kane scored twice to lead the rout, while Manchester United captain Harry Maguire and Liverpool counterpart Jordan Henderson contributed with goals of their own.
Sales figures on beer show a 60 per cent rise compared to normal levels over the course of the tournament, although there have been other factors affecting the stock shortages at Sainsbury’s.
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It’s reported a ‘shortage of HGV drivers and a rise in staff absences’ due to workers being forced to isolate were among the other leading contributors.
Sainsbury’s chief executive Simon Roberts said the demand for beer, soft drinks and barbecue items was greater than anticipated: “As customers are spending more time together for the big events we have seen demand respond as a result.”
Recent research shows England fans are still opting mostly to celebrate England’s success at home, rather than heading to the pubs or bars now open up and down the country.
Of the 42million pints drunk during the one-sided win over Ukraine, 23million were at home, and confidence is now flowing that the Three Lions can advance to the Euro 2020 final.
That being said, many fans set to watch the midweek matchup are desperate to see it moved to the BBC after ITV was confirmed as the broadcaster for their clash against Denmark.
England have enjoyed their best Euro 2020 results on the BBC, while the ‘ITV Curse’ has seen them struggle to be as productive at major tournaments when their games air via the latter.
Supporters will be hoping this year’s team is talented enough to give them reason to raise a glass regardless of who’s broadcasting the fixture.
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