West Hams Kurt Zouma dropped by Adidas over cat abuse video

Kurt Zouma fined 'maximum amount' by West Ham after mistreating his cat

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West Ham defender Kurt Zouma has been dropped by his sponsor Adidas after a sickening video of him abusing a cat emerged this week. The 27-year-old has been slammed for his actions after footage showed him kicking, slapping and throwing a shoe at his cat.

“We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete,” a statement from Adidas read on Wednesday.

Zouma has been a key player for the Hammers this season but came under fire from members of the public and animal rights campaigners after his brother Yoan posted the vile video to Snapchat.

The former Chelsea star can also be seen chasing the feline and is seemingly unbothered by the fact a child is also present in one section of the footage.

Laughter can be heard in the video and it is captioned ‘sa commence’, which means ‘it is starting’.

“We are aware of a deeply upsetting video circulating online,” read a statement from the company on Tuesday.

 

“No animal should be subject to cruel and unwarranted abuse, and we are investigating the incident internally.”

Adidas clearly felt they were unable to continue their relationship with the player and have acted to sever ties with him immediately.

Hours earlier, insurance provider Vitality announced their decision to suspend their sponsorship of West Ham.

That came as a direct response of West Ham’s decision to play Zouma against Watford on Tuesday night after the video had been released.

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“We were very distressed by the video we have seen of Kurt Zouma,” read a statement from Vitality.

“At Vitality, we condemn animal cruelty and violence of any kind.

“We are hugely disappointed by the judgement subsequently shown by the club in response to this incident, and as such, we are suspending our sponsorship of West Ham with immediate effect.

“We will now be further engaging with the club to understand what actions they will be taking to address the situation.”

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