Emma Raducanu confusion as she deletes Instagram picture with page ‘under construction’

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Emma Raducanu has confused fans after putting her Instagram profile ‘under construction’. The world No 18 removed her profile photo and bio, only leaving behind two construction emojis. Raducanu made her debut at the Australian Open this week but lost in the second-round after suffering with blistering.

Raducanu became an overnight sensation after her historic win at the US Open back in September.

With her rapid rise up the rankings also came millions of Instagram followers, catapulting her to become one of the most followed tennis players after the likes of Serena Williams and the Big 4.

She currently sits at 2.1 million Instagram followers, having entered the US Open last year with just over 400,000.

Even after her first-round victory at Wimbledon last summer – her Grand Slam debut as a wildcard – she had just 30,000, paling in comparison to the six-figure number of people now keeping up with her posts.

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But the 19-year-old confused fans by appearing to put her profile under construction during the Australian Open.

She removed her profile photo, leaving behind the default grey silhouette picture.

And her Instagram bio, which previously included a series of emojis and mentions of London (where she lives), Toronto (where she was born), Bucharest (where her father is from) and Shenyang (where her mother is from) has been deleted, with two construction emojis now in place.

The US Open champion hasn’t given her account a complete purge though, as all of her 122 post remain on her feed.

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Her top name also remains simply as ‘Emma’ while she retains the @emmaraducanu username.

It is not known whether Raducanu’s upcoming profile makeover will be anything to do with her brand deals, being one of many tennis players sponsored by Nike, and adding the likes of Dior, Tiffany & Co., British Airways and Evian to her portfolio by becoming a brand ambassador since her Grand Slam glory.

Recently, Nike launched a new campaign video showing Raducanu hitting balls while a series of words including ‘fluke’, ‘flawless’, ‘distracted’ and ‘one-hit wonder’ are lit up behind her.

“World off. Game on,” the slogan at the end reads.

The sportswear brand are also giving their members a chance to ask Raducanu a series of questions ahead of an upcoming series they are filming with her, so the teenager’s new Instagram profile could reflect the Nike campaign.

Though Raducanu could just be gearing up to change her photo and bio to something she finds more fitting and current.

The Bromley local’s profile revamp comes after she made her Australian Open debut as the 17th seed – the first time she has entered a Grand Slam direct from her ranking.

She produced an impressive display to defeat fellow US Open champion Sloane Stephens 6-0 2-6 6-1 in the first round, but appeared to pop a blister on her hand towards the end of the match.

The blistering then became a big problem in her second round clash against world Danka Kovinic, as Raducanu could barely grip the racket and was unable to serve or hit forehands, relying heavily on her slice and playing through pain to remain competitive until the world No 98 defeater her 6-4 4-6 6-3.

After the match, the Brit revealed some members of her team didn’t want her to take to the court prior to the match, with her blistering already so bad.

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